The current issue of the Weekly Standard attempts a very all-encompassing piece on…well, I’m not really sure. It seems to imply that we’re going back to caveman mating rituals, but spends most of its time covering the recent history of pickup artists, from Ross Jeffries claiming copyright on every catchphrase to Mystery launching an army of geeks spouting acronyms to a couple of bloggers no one has heard of (back in the ’90s a guy like “Roissy” would just be the weird guy you’d chalk up to the idea that only weird guys wrote much on the Web).
In doing so it touches on a lot of armchair science (nothing new for the Standard, unfortunately), missing the point of its examples: in the socially crazed world of Hollywood nightclubs and fratboy cults complete with groupies (Why stop at Tucker Max? How about Carrot Top?) there are a whole other set of rules, first of which is: there really aren’t any rules.
As happens so often with the mainstream media, they’re about 2-3 years behind on the whole pickup thing, which has already evolved past what Mystery was doing with his near-mathematical formulas into a very organic undertaking that basically reiterates social skills to a legion of guys who haven’t had much chance to develop them on their own.
There’s no secret here: the guy with confidence, a sense of adventure, and some real value will always succeed in the end. And yes, that probably hasn’t changed since Cro-Magnon Man walked the earth. What’s new is the means to help guys figure that out.
Oh, and in other libido-related news, apparently there’s a cheaper alternative to Viagra: get a doughnut and some licorice and sniff ’em. Seriously.
The New Dating Game [Weekly Standard]
A Viagra Alternative to Serve by Candlelight [NY Times]